The founders of Bonavi had a simple business model in mind: develop a quality, affordable baby stroller.
They teamed up with a professional in the business – a midwife – in order to create a stroller with the highest safety standards and of course, great design. The result: A sleek baby carriage that is able to withstand both urban and rural environments.
We helped them to develop their visual brand strategy, by highlighting the brand´s essential values. This included a small range of illustrations that apply to packaging and website design, as well as their print collateral (stationery, business cards, sales flyers, product leaflets and hangtags for showrooms etc.)
The butterfly in the logo, created from two capital letters B from the brand name “Bonavi”, symbolizes the peaceful experience when using the stroller with ease, comparable to walking around on a warm spring day.
In addition, we developed a bilingual (German and English) instruction manual which explains all functionalities of all Bonavi strollers – from how to attach the sun hood, to how to fold the stroller, to how to store it in a car trunk. We also designed the manual’s 86 infographics.
Campaign Photography: Markus Braumann