Studio Franziska Veh



Branding • Digital • Print

Fitogram provides software solutions for fitness professionals all over Europe to simplify both business and client management.

The software FitogramPro helps to manage online bookings, customer acquisition and management, payments and accounting as well as business insights. Founded in 2013 in Cologne the company grew quickly in size – also due to its strong connection to Urban Sports Club.

Fitogram’s founder Francois X. Casanova commissioned us to reshape their brand strategy and to redesign their visual identity. Their goal: a stronger and more recognizable brand appearance across all media channels.

We started the collaborative process with a brand workshop with Francois and the core marketing team. Here, we first analyzed the status quo and and target group / user behaviour and then reshaped brand essence and developed a new and strong brand belief.