Green + The Gent, a new skincare brand for men, was inspired by the founders avid travels and their love of experiencing barber shops and grooming rituals from around the globe. They also realized there was a gap in the German market when it came to men’s grooming products using only organic ingredients. The idea for their own skincare line was born.
The name is based on their product philosophy – organic ingredients meet the needs of the modern gentleman. The product range includes a safety razor with extra blades, face wash, face tonic, moisturizing cream, face + shave oil and body wash.
We were commissioned to develop the naming, full brand identity, logo, packaging and e-commerce shop as well as print collateral.
Check out the site on greengent.com.
The logo uses the typeface Zirkon Heavy giving the brand a strong and confident representation.
For small titles and body copies, the Zirkon Monospaced was exclusively developed for the Green + The Gent identity by our dear friend and type designer Tobias Rechsteiner.
The monospaced style is based on the idea of grooming as a ritual and the barbershop old-school shaving tradition.
We designed the full packaging for the products – product labels and outer packaging. Black glass bottles protect the organic ingredients from UV radiation. Only shampoo and body wash is filled in PET bottles due to safety reasons.
Outer packaging text contains info about the ingredients and how to use the product, both in German and in English.
The logo is embossed onto the top lid of the outer packaging.
Green and the Gent’s razor comes in a separate slipcase, as well as with separate blades. The razor was manufactured by Giesen & Forsthoff, a qualitative manufacturer from Solingen, Germany. The logo was designed to be engraved into the shaving head.
We also designed a wide range of print collateral such as stationery, business cards, stamps and delivery notes.
Since the brand started selling online only, the e-commerce shop became priority and the website was up and running in four months. We chose Woocommerce as a light and fast-loading solution because of the small product range. The implementation was a collaborative effort developed by our partner Code Control.
Product Photography: Tom Kettelhut
Mood Images: Daniel Farò
Type Design: Tobias Rechsteiner