Lemon One is a new company that helps their customers to boost their business with visual content.
Providing a community of professional photographers, Lemon One can help realizing big commercial photo shoots, even on short notice. After running the business for about a year, they commissioned us to redefine their brand strategy and to design a strong and recognizable visual identity that is appealing to both business customers and photographers from their community.
After a brand workshop with the core team of the company, we developed a strong brand strategy and afterwards the visual identity. Based on their key values, we developed a simple yet strong logomark using a circle that symbolizes the view photographers have through their lenses. The circle is integrated into the logotype, to give the brand a compact appearance and to put emphasis on “One”, pushing the idea that the company is the number one when it comes to organizing big photo shoots.
As for their brand collateral, the identity is working with different green tones to establish a serious, professional yet modern appearance.
As for the business cards, spot varnish was applied to the logo. As for the neutral information cards, we made a spot-varnished cut-out, so people can play with the card and pretend it’s an actual camera. Clients actually love it and it’s a great ice breaker for fairs, conferences and pitches.
We also helped Lemon One to optimize some of their digital assets such as an express checkout and various landing pages for marketing campaigns.
All Images provided by Lemon One