MAPEGY is a Berlin-based pioneer providing data-driven technology and innovation intelligence which helps identify the opportunities and threats of tomorrow’s technology innovations. As a “recognized key player innovating AI” (Asgard VC 2017) MAPEGY retrieves R&D relevant facts and figures from patents, scientific publications, standards, websites, press releases and visualizes it an intuitive way. Using SaaS solutions, consultants, scouts, managers, or business analysts can reduce the time and the workload for desk research from days to a few clicks.
We were commissioned to redesign their identity in a way that it works for all their intelligence tools and products – previously only available to a select few, to individuals and businesses of all sizes – thus significantly expanding the Billion Euro Innovation Intelligence market. Based on the original idea of founder Peter Walde while founding MAPEGY – giving companies guidance in the big topics tech and AI – we wanted to stick to this idea of guidance, but wanted to express it in a more modern and progressive way to match their future-driven service.
We developed a flexible identity – transforming the former arrow in the logo into an abstract compass, integrated in the logomark. For digital applications, the subtle gradient in the circle is animated and can change its color.
For all sub brands and products of Mapegy such as Radar, Scount, API Solutions and Insights we defined an own color code so they can be used separately on the single product pages.
To emphasize the technical aspect of the products, we used MN Main as a brand font.
The flexible color system was adapted to all print collateral such as letterhead and business cards. Each employee has 4 different types of business cards to choose from, and depending on which client he is talking to, he can hand out a business card in the color of the product that fits the client's needs.
We helped Mapegy to restructure and redesign their existing products, RADAR and SCOUT. More coming soon!