It was her search for the ultimate handbag that led Nicola Cliemas to become the founder of Numen. If you cannot find it, simply create it yourself! In this case: the perfect companion that combines both daytime versatility and evening elegance – big enough to carry all on-the-go essentials.
The Numen bag design is timeless with the intention to own a bag you will still love in 10 years.
All bags are handmade in the Veneto region of Italy, home of high quality leather craftsmanship for centuries. They combine a unique aesthetic with a clean design as well as a wide range of colors and premium materials. Some bags are using two different colors – neutral on the outside and colorful on the inside.
Nicola asked us to develop a brand identity and visual design for Numen. And we did so in a close partnership with her: In a kickoff brand workshop we defined competitors and target group. Together we developed the brand values as well as the brand’s essence and belief. This team-like process laid the base for a brand that comes from the heart of the founder and reflects our standard of state of the art design effectiveness.
We designed a logo that stands out through its simplicity. The M in the brand name was tweaked to a small signet that symbolizes the shapes of handbag straps. It is a bold statement that underlines the brand’s claim of being the one and only handbag for once and for all. Importantly, the logo works both within the name itself as well as applied separately on the products and on various print collateral.
Based on the font GT Zirkon, we also developed together with our Pal Tobias Rechsteiner from Grilli Type a customized font using the logo signet for headlines and short intro copy.
On the bag the logo is applied in white and gold in order to have a classic yet fresh appearance taking into account the various color options.
To balance the timeless elegance of the bags, the visual identity uses a strong and vibrant pantone tone for the packaging and communication materials.
The campaign visuals for the first range of bags was shot by Berlin based photographer Daniel Faró.
Product Photography: Tom Kettelhut
Campaign Photography: Daniel Faró
Model: Katharina Spatz
Hair / Makeup: Malin Kiefer